What we've done!
Comix
The client
Franco Cosimo Panini is the youngest son of a historical brand. Comix is dedicated to children, to their days at school and university between jokes and stickers.
Who has worked on this project
- Advertising management
- Graphic design
- Marketing
- Photo
- Social media marketing
- Video
- Web Development
Which journal do you use?
If it is funny, it also because of Brainpull
In front of us, the best-known journal by the boys, Comix, is a great challenge: we need to increase the performance of the campaigns through creative content in full agreement with the editorial planning already foreseen by the brand. In short, act well, act in the shadows and score goals!
Jokes from thousands of followers
What a desire to go back to school!
Our adventure begins by shaping content and language based on the platform. Facebook has been perfect to showcase and describe the Comix products; Instagram has been ideal for posts with product tags (highly significant tool given the ability to inform the user of all the characteristics of the chosen product and allow him/her to buy it).
Nobody can leave Google in the corner
Impression stories and other results
The Instastories channel, once again, proved to be the best resource for promotion. Taking full advantage of the allowed tools, animated stories, gifs, stickers and "Swipe Up", 3.8 million users were reached, through the sponsorship of Comix videos on Facebook and Instagram, we gathered an average of 186 thousand views. Special mention goes to Google and its campaigns: through the activation of search and display campaigns with content created ad hoc, the number of impressions has grown to 559 thousand.
